Chris Everard.

Become a better leader, make better decisions and execute the necessary actions. Grow your people and achieve more.

aBOUT.

Retail pioneer, business leader, successful entrepreneur and rugby coach: Chris’s story explains why so many fast-growing businesses demand his experience, vision and competitive energy. 

Business Knowledge
Having built an extensive knowledge within the newly emerging retail design market, Chris set up his own point of purchase company - Sector Design in the early 90s. 

Quickly becoming a market leader, Sector attracted some of the world’s largest retail brands, winning major international awards for creativity, quality and service, placing Chris at the very forefront of the industry.

25 Year Coaching Career
Chris also has a passion for rugby union. His winning instincts and a gift for building teams saw him lead tours to Europe, South Africa and Australia and become a Leicester Tigers Vice President and Academy Coach after selling Sector Design in 1995. 

Following the sale of Sector Design via an MBO, Chris then started a number of other businesses, selling three of them. One business, a partnership, was not a success and Chris had to wind it up.

With this business and coaching knowledge under his belt, Chris embarked on business coaching journey and has since led countless SME businesses to success within the role of coach or non-exec director. Outcomes have included two acquisitions, three sales, several new management teams and the creation of a US division across a range of business sectors.

Chris currently works with 50+ primary decision makers who include business owners and senior executives from an ever growing diverse range of businesses based primarily in the UK. 

Using the sub-brand “Better Decisions”, Chris’s intellect, ‘Business Smarts’ and experience plus his coaching and mentoring skills are utilised to enable the people that he chooses to work with - either as a one to one online coaching journey or in a peer group format to consistently make better decisions. Business decisions, relationship decisions, life decisions. Good people make better decisions.

Experienced Vistage Chair.

After the best part of seven years and during the first lockdown period of 2020 Chris chose to leave the Vistage community.

Chris remains a really positive advocate for Vistage and frequently refers business owners into the Vistage community. 

His role as Emeritus Chair sees Chris supporting Vistage Chairs on their journey to launching their first group.

His decision to leave was based on the lack of corporate support, direction and leadership emanating from the US head office. 

Chris led five Vistage groups across the Midlands, working with business owners, CEOs and leaders over a seven year period. He was one of the UK's leading Chairs, winning several awards including the Fairest and Best Chair.

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Spending one on one time with Chris - someone I trust and feel has a great deal of experience - is the one of the most important and valuable parts of my Leadership Group membership.
— Anthony Sutton, MD of Cream HR and member of Chris' Leadership Group

services.

DEVELOPING EFFECTIVE TEAMS. WORKING WITH LEADERS TO HELP THEM MAKE BETTER DECISIONS, EXECUTE STRATEGY EFFECTIVELY, SET THE VISION AND THE JOURNEY TO SUCCESSFUL OUTCOMES.

Peer Groups.

Chris brings together like-minded business leaders to share their expertise, discuss business practices and overcome personal and professional challenges. Chris is one of the Midlands’ leading Business coaches with three high performing groups and members from an ever increasing diverse number of businesses.

Coaching.

Chris has been helping to grow businesses for over 25 years through coaching, mentoring and non-executive Director roles. Chris invests over 900 hours per year in helping business owners and execs to develop both personally and professionally. Through private and confidential on-line one to one coaching sessions, working with Business owners, Managing Directors and CEOs along with their senior teams.  Coaching them to facilitate growth, more effective team performance, resolving conflict, aiding and guiding recruitment and development along with succession planning, acquisitions, business sales and mergers.

let’s talk

chris.everard@better-decisions.co.uk

07850 182199

Glebe Farm House,

Main Street,

Leire,

Leicestershire